Privacy & Security Policy
Last Updated: June 30, 2008
I. General Information
This website, and the various content, features and services offered on this
website (collectively, the "Site"), is owned and/or operated by SnyderHealth.com
and The Alkaline Shop (collectively, "SnyderHealth.com," "we,"
"us," "our" or similar pronoun). SnyderHealth.com is committed
to respecting your online privacy and recognizes your need for appropriate protection
and management of any personally identifiable information ("Personal Information")
you share with us. SnyderHealth.com has established this privacy policy ("Privacy
Policy") to let you know what information we may collect from you on the
Site and how we may use and share that information. Please take a moment to
review the terms of our Privacy Policy. By using the Site, you agree to accept
the terms of our Privacy Policy. If you do not agree to the terms of this Privacy
Policy, please do not use the Site. Except as expressly provided herein, this
Privacy Policy applies only to information that we collect on the Site and does
not apply to information which we may collect by other means.
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II. Personal Information; Changes to Personal Information
Personal Information means any information that may be used to identify a person,
including, but not limited to, first and last name, home or other physical address,
telephone number, e-mail address, credit card information, billing address,
items you purchase on the Site and your browsing and buying patterns (to the
extent associated with other Personal Information).
In general, you can visit the Site without telling us who you are or revealing
any Personal Information about yourself. However, in order to make a purchase
on the Site, we require you to register for an account and provide Personal
Information. Moreover, other features or services may require you to provide
Personal Information. For example, we may collect certain Personal Information
if you choose to subscribe to a mailing list, participate in special offers,
sweepstakes or other promotions, or send questions or comments to us via e-mail.
Of course, should you purchase any products on the Site, we will collect Personal
Information from you, which we will use to fulfill your order and for other
purposes consistent with this Privacy Policy.
We may also collect certain demographic information (such as gender or age)
and information about your interests and preferences ("preferences information").
In many cases, such demographic and preferences information is optional. In
other cases, such as online surveys, we collect this information on an anonymous
basis. However, if we link any demographic or preferences information to any
Personal Information, then such demographic and preferences information will
be treated as Personal Information under this Privacy Policy.
For some features of the Site, you may be able to submit information about
other people. For example, if you wish to e-mail an article from the Site or
send information about an interesting product to a friend, you will submit your
friend's e-mail address, or if you make a purchase for another person on the
Site and want it shipped directly to that person, you may submit the recipient's
name, address and certain other contact information. SnyderHealth.com will use
and store any such information that we collect from you about another person
to carry out your request and for our own internal marketing purposes.
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III. Aggregate Information
From time to time, SnyderHealth.com may collect general, non-personal, statistical
information about the use of the Site, such as how many visitors visit a specific
page on the Site, how long they stay on that page and which hyperlinks, if any,
they "click" on. We collect this information through the use of "cookies"
and other tracking technologies, which are discussed in greater detail below.
We collect this information in order to determine which areas of the Site are
most popular and to enhance the Site for visitors. We may group this information
into aggregate visitor data in order to describe the use of the Site to our
existing or potential business partners, sponsors, advertisers or other third
parties. SnyderHealth.com may also group demographic and preferences information
and responses to surveys that we collect from visitors into aggregate data for
the same purposes. However, please be assured that this aggregate data will
in no way personally identify you or any other visitors to the Site.
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IV. Cookies and Other Tracking Technologies
Some of our web pages utilize "cookies" and other tracking technologies.
A cookie is a small text file that a website transfers to an individual's hard
drive for record-keeping purposes. For example, we may use cookies to collect
information about website activity and to maintain your shopping experience
in our online store. We never save credit card information in cookies. Most
browsers allow you to control cookies, including whether or not to accept them
and how to remove them. You may set most browsers to notify you if you receive
a cookie, or you may choose to block cookies with your browser. However, please
be aware that some features of the Site may not function properly or may be
slower if you refuse cookies. Moreover, your ability to complete a purchase
may be compromised without enabling cookies in your Internet browser.
You may occasionally get cookies from our advertisers or other third parties
with links on the Site (as in Section XII). We do not control these cookies.
The use of advertising cookies sent by third party ad servers is standard in
the Internet industry.
Tracking technologies may record information such as Internet domain and host
names; Internet protocol (IP) addresses; browser software and operating system
types; clickstream patterns; and dates and times that our Site is accessed.
An IP address is a number that is automatically assigned to your computer whenever
you are surfing the web. Web servers, the computers that "serve up"
webpages, automatically identify your computer by its IP address. We may link
the information we record using tracking technologies to Personal Information
we collect at the Site for our own internal marketing and advertising efforts.
However, we do not share this Personal Information with third parties. In addition,
we reserve the right to use IP addresses and other tracking technologies to
identify a visitor only when we feel it is necessary to enforce compliance with
the Site's policies, to protect the Site, our customers or others, or when we
believe in good faith that the law requires it.
The Site may also use a technology called "tracer tags". These may
also be referred to as "Clear GIFs" or "Web Beacons". This
technology allows us to understand which pages you visit on the Site. These
tracer tags are used to help us optimize and tailor the Site for you and other
Site visitors.
Pop-up blockers or stoppers prevent extra pop-up windows (usually advertisements)
from opening in your browser. Pop-up blocking software often has negative effects
on other "good" software. If you disable JavaScript pop-up ad windows,
you may also disable other website functionality that uses JavaScript. If you're
using a pop-up blocker that allows you to manage a list of "pop-up friendly"
sites, please refer to your Help files and add the URL of this Site to your
approved list to ensure maximum functionality at the Site.
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V. How We Use and Share Personal Information
How We May Use Your Information
With respect to the Personal Information we collect, we may retain and use that
information for several purposes. For example, we may use your Personal Information
in order to process and fulfill any purchases you make on the Site (including
any customary follow-up or confirmation communications regarding such purchases),
process your catalog requests, enter you into sweepstakes, establish an account
for you, respond to your questions or send e-mails to our mailing list subscribers.
We may also use Personal Information to ensure compliance with our policies
and applicable law. We use your e-mail address as a customer identifier on the
Site. In addition, we may send you periodic communications by e-mail or regular
mail, such as news updates, special promotional offers or information on our
products or services which may be of interest to you. If you later wish to opt-out
of receiving such promotional communications from us at any time, simply follow
the instructions in Section VII. Notwithstanding the foregoing, we reserve the
right to send you certain non-promotional communications relating to the Site,
such as service announcements, e-mail related to purchases you have made, or
similar administrative or transactional messages, without offering you the opportunity
to opt-out of receiving them.
With Whom We May Share Your Information
SnyderHealth.com has not and will not share your Personal Information with third
parties for their direct marketing purposes.
We may sometimes use other businesses to perform certain services for us,
such as maintaining the Site and our mailing lists, processing orders and delivering
products, sending postal mail and providing marketing assistance and data analysis.
We may provide Personal Information to those businesses when that information
is necessary for them to complete a requested transaction or otherwise perform
their duties. SnyderHealth.com will take reasonable steps to ensure that these
third party service providers are obligated to protect Personal Information
on SnyderHealth.com's behalf.
SnyderHealth.com fully cooperates with law enforcement agencies of competent
jurisdiction, in identifying those who use our services for illegal activities,
and may in its sole discretion disclose Personal Information or other information
to satisfy any law, subpoena, or in connection with litigation. SnyderHealth.com
reserves the right to release Personal Information or other information about
users who we believe are engaged in illegal activities or are otherwise in violation
of our Terms of Use Agreement, even without a subpoena,
warrant or court order, if we believe in our sole discretion that such disclosure
is necessary or appropriate to operate the Site, or to protect the rights or
property of SnyderHealth.com, its affiliates, or any of their agents, third
party content providers, suppliers, sponsors, or licensors. SnyderHealth.com
also reserves the right to report to law enforcement agencies any activities
we reasonably believe in our sole discretion to be unlawful.
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VI. Your Privacy Rights - Oklahoma
As stated in Section V, we do not share your Personal Information with third
parties for their direct marketing purposes, regardless of your state of residence.
Also please note that SnyderHealth.com collects, processes and uses Personal
Information in connection with the Site and otherwise and they are not third
parties for purposes of this Privacy Policy.
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VII. Privacy Preferences/Opt-Out
You can change or update your Personal Information on the Site by accessing
your account page.
SnyderHealth.com also offers you control over your privacy preferences through
a Newsletter control setting in your account, where you can request to not receive
promotional materials from us. You may update these preferences at any time.
Please allow sufficient time for your preferences to be processed.
If you do not want to receive promotional e-mails from SnyderHealth.com, please
follow one of the two options below:
1. You may opt-out from receiving promotional e-mail when registering for
an account. When providing your account information, simply uncheck the box
that asks whether you would like to receive e-mail updates about our new features,
services and special offers, and we will not send you any promotional information
via e-mail.
2. When you receive an e-mail from SnyderHealth.com, it will contain a link
that allows you to stop the delivery of e-mail messages from us. If you decide
to use this opt-out link, you will no longer receive special offers, valuable
coupons, new product introductions and informational health and wellness newsletters
from SnyderHealth.com; however, you will continue to receive non-promotional
e-mails from us, such as order confirmations.
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VIII. Security
SnyderHealth.com intends to take reasonable and appropriate steps to protect
the Personal Information that you share with us from unauthorized access or
disclosure. When you transmit Personal Information from your PC to our servers,
your information is protected by both a "firewall" (a combination
of computer hardware and software that helps keep unauthorized visitors from
accessing information within our computer network) and industry standard SSL
(secure socket layer) encryption. Unfortunately, no data transmission over the
Internet can be guaranteed to be 100% secure. As a result, while we strive to
protect your Personal Information and privacy, we cannot guarantee or warrant
the security of any information you disclose or transmit to us online and cannot
be responsible for the theft, destruction, or inadvertent disclosure of your
Personal Information.
If you create an account on the Site, you may be asked to choose a password
for your account, in which case your online account information shall be protected
by your password. We recommend that you do not disclose your password to any
other person. You are responsible for maintaining the confidentiality of your
password and account, and are fully responsible for all activities that occur
under your password or account.
With respect to general credit card security online, you can take the steps
below to increase the security of your credit card information:
- Limit your online shopping to Internet merchants, such as SnyderHealth.com,
offering websites equipped with Secure Sockets Layer (SSL) technology. SSL
assists in preventing unauthorized interception of your sensitive data.
- Use a browser, such as Firefox or Internet Explorer, that supports SSL.
These browsers show a symbol in the status bar, such as a key or lock, when
you are on a site that uses SSL.
Credit card information collected by SnyderHealth.com is encrypted through
SSL before it is transmitted over the Internet.
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IX. Children's Privacy
This Site is not intended for use by children under the age of 13 and SnyderHealth.com does not knowingly collect or use any Personal Information from such
children. If we become aware that we have unknowingly collected Personal Information
from a child under the age of 13, we will make commercially reasonable efforts
to delete such information from our database.
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X. Changes to Privacy Policy
The terms of this Privacy Policy may change from time to time. We will notify
you of any material changes to this Privacy Policy by changing the "Last
Updated" date at the top of this Privacy Policy. We encourage you to check
this page periodically for any changes. Your continued use of the Site following
the posting of changes to these terms will mean you accept those changes. If
you have questions about this Privacy Policy, or believe that SnyderHealth.com
has acted inconsistently with this Privacy Policy, please Contact
Us.
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XI. Third Party Websites
Please note that you may have cookies placed on your computer by third party
websites that refer you to the Site. Although we do not share your Personal
Information with these third party websites, they may be able to link certain
non-personally identifiable information we transfer to them with Personal Information
they previously collected from you. Please review the privacy policies of each
website you visit to better understand their privacy practices. In addition,
SnyderHealth.com would like to inform you that anytime you click on links
(including advertising banners), which take you to third party websites, you
will be subject to the third parties' privacy policies.
While we support the protection of our customer's privacy on the Internet,
SnyderHealth.com expressly disclaims any and all liability for the actions
of third parties, including but without limitation to actions relating to the
use and/or disclosure of Personal Information by third parties.
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XII. Third Party Ad Servers
As of the effective date of this Privacy Policy, we do not have relationships
at the Site with third party ad server networks. However, we may at some point
engage third party ad server networks to serve advertisements within or in connection
with the Site. Because your web browser must request these advertising banners
from the ad networks' servers, these companies can send their own cookies to
your cookie file, just as if you had requested a web page from the Site. Please
note that if an advertiser on a third party ad server network asks us to show
an advertisement to a certain audience (for example, men ages 18-34) or audience
segment (for example, men ages 18-34 who have viewed sports-related vitamins)
and you respond to that ad, the advertiser or ad-server may conclude that you
fit the description of the audience they are trying to reach. However, we would
only authorize third party ad servers to employ anonymous cookies for ad delivery
and anonymous targeting. We do not knowingly permit a third party ad server
to collect Personal Information about you. If you want to prevent a third party
ad server and/or third party service provider from sending and reading cookies
on your computer, you must visit each third party ad server network's website
individually and opt out (if they offer this capability).
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XIII. Reviews
SnyderHealth.com's product reviews enable our users to post their reviews and
comments about the products available at the Site. When you submit information
for a review at the Site, the information is passed directly to our database
and we do not directly collect such information. Upon receipt, we post
the review and information to the Site and associate such information with Personal
Information within our database for our own internal use. Please note that we
do not share your Personal Information with any Third Party. However, if you
choose to include Personal Information with your review (including your real
first and last name, for example), such Personal Information will be collected
by us and will be subject to our privacy practices. SnyderHealth.com expressly
disclaims any and all liability associated with User Reviews, including, without
limitation, actions relating to the use and/or disclosure of Personal Information
by the User.
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XIV. Miscellaneous
This Privacy Policy and the privacy practices of SnyderHealth.com will be subject
exclusively to the laws of the State of Oklahoma. SnyderHealth.com makes no
representation that this Privacy Policy and our practices comply with the laws
of any other country or jurisdiction. Visitors who use the Site and reside outside
the United States of America do so on their own initiative and are responsible
for compliance with local laws, if and to the extent local laws are applicable.
If you reside outside of the United States of America, by using our Site, you
consent to the transfer, processing and use of your information outside your
country.
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